Business Development


The right marketing strategy is the foundation for healthy sales; however, sales revenue is the most important measure of a successful market entry. FOA Marketing with its marketing strategy acts as a US sales force for your company. We can provide targeted sales programs, mailing campaigns, lead generation, and follow-up through the entire sales cycle.

We can also help your market penetration by identifying partners, distributors or OEM cooperation possibilities. We will work with you and your partners to secure the relationships that will provide you with the highest possible success rate. Depending on the complexity of your product and services, we can either carry the sales cycle through to signing, or simply facilitate introductions and negotiations.

Market Research

Having a great product is only the starting point to enter the market, when breaking ground in the US, with a different economy, different customer tastes and preferences, local competition, your strategy has to include market research. FOA Marketing can undertake secondary or primary research, and a competitive assessment. 

 

Competitive Analysis

We perform a thorough analysis of the competitive landscape and use this information in a marketing strategy to custom build your approach and identify key factors that are crucial market differentiators.

 

Advertising and Printing

 

FOA Marketing can develop news releases, sales letters, banners, sell sheets, advertising copy, billboards and signs. We can also have clothing, mugs, pens or any item custom imprinted with your company name, product or logo. We offer cost-effective advertising solutions, including print and online ads, graphic design to create brochures, logos, letterhead and other marketing material. We can design your website with our experienced team of Web designers who can take care of all facets of Internet site development, including scripting, database development, E-Commerce solutions using  the latest software and technology available today. We can create your slide-show presentations, electronic brochures, videos and CD-ROMs custom made for your product.

Event Management

Introducing your product to a qualified audience at an event with the appropriate theme is an extremely efficient way of generating new business. We select the best events for your product and define costs for your direct participation. We can also represent you with professional staff that will get your company in front of your potential clients and business partners. We take care of everything to make sure you have a successful participation. 

Procurement

 

We acquire goods and services, manage the procurement process, provide procurement guidance, and ultimately support your mission and vision. Our Procurement Services Department strives to control costs while ensuring the uninterrupted flow of products and services necessary to effectively and efficiently operate your company. Our goal is to  acquire the right products and services, at the best value, delivered to the right location, on time, every time.

SERVICES

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